If you’re reading this, you probably know the answer to the question, “can brands increase sales through social media?” is a resounding yes. Social is now a fixture in the...

Building a diverse portfolio of links is part of a successful link building strategy. But can the ratio of homepage links you acquire vs. links to other pages impact rankings?...

More and more companies are discovering the benefits of a well-run PPC program. PPC can be so much more than just a lead generation tool. With many different campaign types...

When I joined Sprout Social in 2018, part of my role as CMO was educating my peers about the value of social media. I remember how executives were unclear of...

Ready to take your social media marketing success to the next level? Dive into our October content calendar, packed with daily caption starters, high-traffic hashtags, repurposing tips, and all the...

United States antitrust lawsuit against Google uncovers emails of executives from Google Search, Chrome and Ads discussing schemes for increasing ad revenue. There are two documents, one from 2019 that...

Acquiring fresh and relevant leads can sometimes be the most challenging part of marketing your business. The good news is that social media is an incredibly valuable lead generation channel,...

AI (a.k.a. Artificial intelligence) is everywhere. It powers virtual assistants (like Siri and Alexa), helps tailor online shopping experiences to suit your unique style and even enables your bank to...

Earlier this week, it was discovered that transcripts of conversations with Google’s AI chatbot, Bard, were appearing in search results. This immediately raised privacy concerns, as one-on-one conversations were being...

Struggling to stay on top of your LinkedIn marketing efforts? Building your brand’s presence on LinkedIn takes a lot of work as it involves posting high-quality content consistently. And it...