As social media becomes more and more prevalent in our lives, we continue to see studies showcase the effects that it has on our well-being, mental health and self-perception. One...

This could be a big help if you’re looking to incorporate Reels into your Instagram strategy this holiday shopping season. As part of its new series of updated how-to guides,...

2020 was a weird year. Not only did we experience severe lockdown restrictions on a global scale, but it felt like the entire world discovered TikTok, Instagram Reels, and dance...

A social media calendar is a lifesaver for busy social marketers. Creating and posting content on the fly is tricky. You’re more prone to typos, tone problems, and other mistakes....

There is a growing awareness that brand-building in the metaverse can shift your marketing onto a new playing field. Or is it multiverse? With all the commotion surrounding the metaverse...

If you’re looking to get more out of your Instagram marketing, it’s time you tried Instagram advertising.  Instagram has 2 billion active Instagram users each month, and the average user...

WhatsApp has announced the launch of a new Call Links feature, which, as it sounds, will enable you to share a link to invite others to join a group chat...

Social media activism is no longer optional, especially for larger brands. Consumers, employees, and social followers all expect your brand to take a stand on issues that really matter. Bonus:...

I am thrilled to announce Jessica Cromwell’s well-deserved promotion to VP of Sales for Search Engine Journal. I can’t believe it has been almost 10 years since our partnership began....

With students returning to school, Instagram has shared an updated version of its Parents’ Guide, which provides a full overview of the app’s various privacy and control features, along with...