Repurposing your content.
It’s the #1 strategy that will make posting consistently on social media so much easier.
And short-form videos?
That’s your golden ticket to building an audience and growing your business.
• 96% of consumers want to watch a short-form video to learn about a product or service.
• Short-form video content has the highest ROI.
• The average adult in the US spends 46 minutes daily on TikTok.
But what’s the best way to repurpose long-form videos into engaging clips for social media?
You’re in the right place.
Keep reading to find out what free and paid tools you can use to create short videos from your long-form content effortlessly.
Why You Should Repurpose Your Long-Form Video Content
Create More Content. Faster.
It’s no secret.
Creating content, especially high-quality content, takes a lot of time.
And that’s the one resource you can’t make more of.
So, you need to figure out how to work smarter, not harder.
Enter: repurposing long-form video content.
You’ll get a ton of short videos to use on socials (in 30 minutes or less) without having to create each one from scratch.
Say goodbye to constantly working on new content!
Benefit 1. Reach a Wider Audience
Your target audience isn’t only on YouTube.
There’s a high chance your potential customers are more active on other social media platforms like Facebook, Instagram, Twitter, Instagram, TikTok or LinkedIn.
When you take your existing content and push it out onto other channels, you automatically increase your reach and expose your brand to new audiences.
Benefit 2. Increase Your Views and Engagement
You can’t only rely on the YouTube algorithm and your subscribers to bring in the views.
By sharing bite-sized clips from your podcast or YouTube channel to other social platforms, you’re driving social media users to check out the full-length original video, increasing your views, subscriber count and AdSense check.
The Best Tools for Repurposing Long Form Videos
It’s a lot easier to create short-form videos than you think.
There are dozens of tools that can help you quickly repurpose a full video and turn it into bite-sized snippets resized for most social media platforms.
You could download an app like Adobe Rush and splice up your original video, but there is a better, much easier way.
One that doesn’t require a learning curve or the struggle of trying to cut out all your filler words.
Descript is a two-for-one editing tool.
1. It helps you edit videos for social media quickly.
2. It transcribes your entire video at the same time.
Why is that the deal of the century?
Because not only can you create multiple short videos, but you can take the text and turn it into a blog post.
…And that’s not all.
Descript is different from your run-of-the-mill editing software in one crucial way.
You don’t edit the video. You edit the text.
Simply select the clip highlights you want to include in your video and delete any text you don’t want to include. The AI software does the rest.
It’s the least frustrating way to filter out all those “um’s”, “you know’s”, and “like’s”.
Throw in some dynamic text, waveforms, or progress bars to make your video content more visually engaging and export to your device or the social media platform of your choice.
Price: Free with paid plans starting at $12 per month
2. YouTube Shorts Editing App
Do you already have YouTube videos on your channel?
The good news is that you don’t need to dust off your old hard drive to look for your original final edits or re-download each one onto your laptop.
All you need is the YouTube app.
Open it, navigate to your video of choice, and you can automatically import it into the YouTube Shorts interface and start creating clips of your content.
You’ll have access to a full range of creation tools with the same basic editing tools you’ll find on TikTok and Instagram Reels.
The only downsides?
• YouTube shorts are restricted to 60 seconds.
• You must manually download each video clip to share it on other platforms.
• You’re limited to the editing suite’s colours and fonts, which might be problematic if you want a cohesive brand look.
Here’s the thing.
You’ve already spent hours planning, filming, and editing your long-form video.
And sitting down for a second editing session on top of all the other tasks on your plate?
It’s a hard sell.
That’s where Pictory can help.
The AI video editing software automatically finds those “golden nuggets” in your YouTube, webinar or podcast videos. Then, you can fine-tune what you want to include in your final video and share it on your social channels.
Plus, Pictory adds accurate captions to your videos without you having to lift a finger, helping reach the 85% of social media users who watch on mute.
Price: Paid plans start at $23 per month.
Want to kick the AI video editing up a notch?
Give Munch a whirl the next time you need to repurpose video content.
The platform uses its advanced machine learning capabilities to automate editing, caption creation and finds the best clips with the highest potential to trend on social media.
Based on the latest marketing insights and trend analysis, its algorithm will scan your video for topics, theme and context and generate video clips for TikTok, Instagram, Twitter, LinkedIn, and YouTube Shorts.
While it is the most expensive option for repurposing video content, it’s worth it if you want to use the power of AI to go viral and boost your brand exposure.
Pricing: Paid plans start at $49 per month.
Schedule Your Short Form Videos With Plann
Ready to start repurposing your long-form videos?
Once you have your snippets ready to go, sign up for a free 7-day trial of Plann Plus. With our repurposing tool, you can quickly schedule the same video clip to multiple channels, including Instagram Reels, Instagram Stories, TikTok, Facebook, and LinkedIn.
Within your Plann Workspace, you can easily change the caption and hashtag for each channel and post your videos at the best time for maximum engagement.
You’ll save time, grow your brand, and keep your content calendar on track.