With short-form video content continuing to dominate social media, YouTube is one of the latest platforms to create its own spin on bite-sized content through YouTube Shorts.
YouTube is one of the most popular social media platforms with over 2.68 billion active users, making it a great platform to use to your advantage.
But, each social media platform has its own set of unique features and trends, meaning it can be tricky to wrap your head around what it takes to succeed.
That’s why we’re giving you some content and strategy inspiration by showcasing seven Shorts creators making waves with short-form video content, from beauty influencers to fashion content creators, podcasters, and travel enthusiasts.
You’ve probably already heard of MrBeast: he’s the most-subscribed individual YouTuber and the second-most-subscribed channel overall. His Shorts garner millions of views and if you’re already familiar with him then you know his content is engaging, creative and features a lot of real people out in the world.
What MrBeast does exceptionally well is his main channel videos and Shorts content doesn’t overlap too much. He’s always putting out new, fresh content on both content formats to keep viewers entertained and wanting more.
While his long-form content is focused on creating out-of-the-box 20-30 minute videos, his short-form content is snappy, to the point, and delivers the message in a few short seconds, making it super engaging and easy to watch.
Nuseir Yassin, also known as Nas Daily, has mastered the art of short-form video content long before its widespread popularity. He gained fame for his captivating one-minute storytelling approach.
Embarking on a remarkable journey, Nuseir dedicated himself to sharing daily 1-minute videos on Facebook for an astounding 1000 consecutive days. As he travelled the globe, he weaved fascinating narratives about the intriguing individuals he encountered along the way.
What sets Nuseir apart and contributes to his tremendous success is his unique niche in the travel realm. Unlike typical travel influencers who merely document their adventures, Nuseir delves deeper. He actively seeks out captivating people and places, skillfully crafting videos that delve into their compelling backstories.
Nuseir’s decision to find this distinctive niche within a saturated market has undoubtedly paid off, as his engaging content continues to resonate with millions worldwide.
Meet The Try Guys, a prominent YouTube channel that you might already be familiar with. Initially gaining fame at Buzzfeed, The Try Guys (comprising Keith Habersberger, Zach Kornfeld, and Eugene Lee Yang) have mastered the art of YouTube Shorts, showcasing their exceptional strategy.
While their main channel focuses on delivering captivating long-form content, The Try Guys have harnessed the power of Shorts to provide viewers with exclusive behind-the-scenes glimpses into the creation of their main channel videos. This clever approach fuels the audience’s curiosity and adds an extra layer of engagement.
Plus, The Try Guys skillfully use Shorts to highlight the most enthralling and captivating segments from their longer videos, offering viewers a preview of what awaits on their main channel. By leveraging well-crafted call-to-actions they encourage their audience to delve deeper and explore more after getting a small taste of their content.
If you’re a podcast enthusiast or looking to promote your own podcast, take a cue from Chicks In The Office, who have mastered their YouTube Shorts strategy. This duo consistently posts new videos three times a week on their main channel.
Beyond their regular content, Chicks In The Office employs a clever approach by sharing Shorts videos featuring enticing snippets from their podcast episodes. These bite-sized teasers give viewers a taste of what awaits in the full-length episodes, effectively piquing their curiosity and encouraging them to tune in for more.
Their secret to success? Seamlessly integrating their Shorts strategy alongside their main channel content. Chicks In The Office keeps their audience engaged and ensures that podcast enthusiasts never miss out on the exciting discussions with some of your favorite celebrities and reality TV stars and captivating moments shared in their episodes.
Meet Kiana Bonollo, a talented fashion content creator who has rapidly built a devoted following of 720K subscribers on YouTube since her platform debut in 2020.
Kiana’s Shorts videos encompass a wide array of captivating content, ranging from speedy sewing tutorials that showcase her designs and styling tips, to engaging makeup tutorials and even DIY house renovations.
However, what truly sets Kiana apart as a standout Shorts creator, creating waves in the community, is her keen understanding of her audience. She skillfully offers a peek behind the curtain, sharing delightful glimpses of her life beyond content creation. This personal touch fosters a strong connection with her viewers, making them feel like they are part of her journey.
What’s more, Kiana elevates viewer engagement by creating interactive Shorts content, where she involves her audience in the decision-making process. Seeking their input on colors and styles for her next creations not only empowers her viewers but also boosts overall engagement and investment in her content.
6. Shelby Young
Shelby Young is a master of short-form video content, captivating her audience within seconds. As a full-time voice actor, she brings her extensive knowledge and experience in the world of voice acting to her YouTube channel.
Through her highly popular series, ‘Disney Characters Morphing into Different Disney Characters,’ Shelby showcases her remarkable talents in Shorts videos. In these captivating clips, she effortlessly transitions between various beloved Disney characters, while also providing valuable insights to viewers on how they can mimic the voices of their favorite Disney personalities.
Shelby’s Shorts strategy skillfully combines her passion for voice acting with engaging content that resonates with her audience. By creating a unique niche in the YouTube community, she has truly carved out a space for herself and garnered a loyal following.
Meet Young Couture, also known as Marjan, a brilliant beauty and skincare content creator. Her YouTube channel is a treasure trove of makeup expertise, where she takes on various makeup challenges and encourages her audience to join in the fun.
Marjan’s Shorts videos are a goldmine of tips and tricks for her viewers. From guiding them on achieving a full face of makeup for under $20 to exploring the ever-popular topic of discovering affordable dupes for expensive products, she consistently delivers valuable content.
What sets Marjan apart as a standout creator is her deep understanding of her audience’s interests and pain points. She not only connects with her viewers on a personal level but also actively stays abreast of the latest trends in the makeup and skincare space on social media.
By catering to her audience’s interests and providing actionable solutions through her Shorts videos, Marjan has cultivated a dedicated following that trusts her advice and eagerly awaits her next video.
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