Artificial intelligence (a.k.a. AI) is on the rise! From now until 2030, experts expect to see the sector grow by an annual rate of 37.3%, affecting a wide range of industries. From marketing and administrative tasks to financial management and medical diagnostics, AI is all around us.
By learning more about what AI can do, you can identify new opportunities to incorporate the latest technologies in your social media strategy.
When used well, AI can play a critical role in helping you improve your content and streamline your digital marketing approach. It can help you save time, stress, and money, helping you streamline and automate the most mundane parts of your content strategy.
Wondering how best to use AI for your social media accounts? Plann has the answers you’re searching for. Here are just 5 of the incredible things artificial intelligence can help you with on social media right now!
1. Enhance your efficiency
Studies show that 64% of businesses expect AI to boost productivity levels! When it comes to your social media strategy, this can make a big difference.
By enhancing your efficiency, AI technologies make it easier for you to stay on track with your content posting schedule. In just a fraction of the time it would take to create content from scratch, you can access high-quality branded materials that sell your products and services.
When you improve your efficiency, you can spend more time on what really matters to you and your business. Plus, you can dedicate resources to extra social planning and more fresh, innovative content ideas.
The more efficiently you create great, value-based social media content, the more content you can share with your audience. This can provide many more opportunities to reach new people and convert followers into customers.
2. Generate better captions
Artificial intelligence tools are already popular for writing tasks! AI can save you plenty of time and stress you might otherwise waste trying to write your next social media caption.
Instead of worrying about what to say and how to say it, you can provide basic details about your brand and the message you want to convey to an AI system. Then watch as the technology produces a ready-to-use caption in just seconds.
Better captions are essential if you want to grow your social media accounts. A strong caption can have a powerful impact on your reach and engagement rates, helping more people find and interact with your content.
An AI-driven approach to caption writing can also benefit you from a reach perspective. Many AI systems can help you incorporate important keywords that make your content more searchable and give you a boost in the social media algorithm.
3. Create incredible graphics
Similarly, AI can be an excellent tool for image creation! This is the key to incredible content, especially on social media platforms that prioritize visual elements.
Finding it difficult to create the right look for your next carousel post? Feeling unsure about your graphic design skills? AI can help you create clear, professional images fit for instant social media sharing, no special design skills required.
Using artificial intelligence to curate your aesthetic can help you improve brand recognition and boost your credibility. All of this could be the first step in scaling your business and building your customer base.
You might even consider using AI to sharpen your product photos or fill in for images you haven’t been able to capture. There are so many possibilities, and AI is capable of more and more every day.
4. Measure your success
Often, measuring and tracking success on social media can be a challenge. Where should you begin, and what do your analytics really mean? AI is here to help!
Using machine learning systems and processes, AI can provide an easy way to keep track of your content performance and other audience results. You can use AI to quickly sift through large amounts of data, instantly accessing the information you need most.
By relying on AI to understand how well your content performs online, you can make better posting decisions in the future. This can give you the chance to adjust and enhance your strategy now and for the long-term.
Over time, you can use AI systems to understand more about who your brand is online and how you can grow to best serve the people who follow you. No more overwhelming insights and metrics charts. Artificial intelligence can find the most important stats for you!
5. Plan your content
AI can even have an impact on the way you plan your social media content, influencing your scheduling choices and other marketing considerations.
With the right AI technologies, you can make better hashtag selections and choose posting times that align with your audience’s social media activity. You can forget confusing decision-making processes and base your social strategy on the facts.
Why not use an AI tool like ChatGPT to give you 30 days of post ideas for your business? You could also ask the tool to share tailored hashtags for each post and recommend dynamic content formats for you to try.
Taking an AI-driven approach to your social media calendar can help you ensure you’re getting the most possible value out of every piece of content you share. It can also help with your engagement strategy and your plan for repurposing.
Remember, planning your content ahead of time is the key to success on social media. With AI, you can plan easily and comprehensively while taking the full scope of your brand into account every time you share something new.
Put your new social media strategy into action
Artificial intelligence is here to stay, so it’s important that you learn what it means for your business processes and social strategy going forward. The stronger your understanding, the more effectively you can use AI to achieve your goals.
Looking for a helping hand managing your social media strategy and content? Plann has your back. We offer an all-in-one social media suite, packed with handy content prompts, and high-performing hashtag recommendations, easy cross-posting features and so much more.
Go on, and redeem your 7-day free trial of Plann Plus. If you don’t like it, keep using Plann for free!