When was the last time you found a cafe, restaurant, or bar through social media? Your answer is probably all the time. That’s because social media for hospitality has seen a massive increase in reach and engagement thanks to platforms like Instagram and TikTok.
And, restaurant owners and hospitality marketing agencies are taking advantage of the massive reach of social media and producing killer content to help venues secure bookings and drive sales.
No one knows this better than Mads Gjøl a restaurant manager turned CEO of the digital marketing agency, Flip The Table. Based out of Copenhagen, this agency helps hospitality venues with all aspects of marketing from content creation to social media marketing and digital advertising.
We sat down with Mads to talk about how social media has become a valuable tool for hospitality venues to reach new audiences, drive awareness about their brands and ultimately secure more bookings and drive sales.
Growing a hospitality business through the power of social media
“Social media has been a game-changer for Flip The Table in revolutionizing the way hospitality businesses, particularly restaurants, operate. By leveraging the power of social media, restaurants have been able to not only secure bookings but also drive awareness about their brand to a wider audience.
This is especially true for restaurants in Copenhagen, where social media has emerged as one of the most effective marketing channels to connect with guests and potential customers. With the help of social media, restaurants can showcase their unique offerings, highlight their culinary expertise, and engage with customers in a more personalized way.
In fact, social media has now become an indispensable tool for restaurants looking to stay competitive in the ever-evolving food industry,” shares Mads.
Life before and after scheduling and auto-posting
“Before scheduling and auto-posting, managing social media platforms was time-consuming and required constant attention. With scheduling and auto-posting, we can plan and execute our clients’ social media strategy efficiently and effectively.”
Mads on the first things he noticed when using Plann
“The first thing we noticed when using Plann was the ease of use and the ability to plan our customer’s social media content in advance and thereby save time. Plann provides a range of features that we have found to be very helpful in enhancing our clients’ social media presence, including analytics, hashtag research, and a drag-and-drop visual planner.”
Mads’ favorite and most used Plann features
“One of our most loved features of Plann is the visual planner. We can easily see what our social media feed will look like before we post, which helps us maintain a consistent aesthetic and brand image for our clients.
Another favorite feature is the analytics features, which gives us the opportunity to analyze our performance and improve our strategic planning when it comes to what works and what doesn’t work.”
Mads’ top tips for succeeding on social media as a hospitality business
“To succeed on social media as a hospitality business, it is essential to know your target audience and create content that resonates with them. Restaurants should also engage with their followers and respond to comments and messages promptly. Consistency is key, so it’s important to post regularly and maintain a consistent brand image.”
What’s next for Flip The Table?
“For Flip The Table, we plan to continue using social media to promote our brand and connect with our audience. We also plan to explore new social media platforms and trends to improve our services for our clients and potential clients.”
Ready to grow your business or brand on social media?
If you’re looking to find success with social media just like Mads, Plann is your all-in-one content creation suite that allows you to manage all your social media channels effortlessly. From mapping out your strategy and designing your assets to saving plug-and-play hashtag sets, you’ll find everything you need to succeed inside Plann.
Sign up for your free 7 day trial of Plann Pro today and skyrocket your success on social media!