LinkedIn stories are here! And they make it possible to maximize your impact like never before.
Designed for fast outreach and optimal power, your LinkedIn stories provide an easy way to engage directly with your target audience, share your message and broadcast your voice.
Your stories might only stay live for 24 hours, but their influence on brand building and connecting with your audience goes far beyond the moment.
How can you make LinkedIn’s stories format work for you? Let’s find out!
The Best Content Approaches on LinkedIn Stories
The stories feature on LinkedIn allows you to share a range of content types. What works best will depend on your industry and the audience you want to reach.
Behind-the-scene glimpses are a great addition to any LinkedIn strategy. These raw, candid pieces of content can help to capture the experience of making your brand a reality. This helps to promote a sense of community and can even drive more engagement.
Similarly, day-in-the-life posts offer an easy way to share personal stories that put a face to your content. You can show users what it’s like to run your business, inspiring connection.
Stories are also useful when it comes to producing mini-tutorials, too. Sometimes, you don’t need a feed post to explain the basics of your products or services. Stories provide an effective middle ground while increasing engagement across your account.
Tips for Creating Effective LinkedIn Stories
If you want to make the most of LinkedIn’s stories format, here are a few simple tips to keep in mind.
1. Use eye-catching graphics
Visual content matters!
Across almost all social media platforms, eye-catching images are the key to capturing an audience’s attention and invoking a response.
When creating content for stories, choose images that embody your brand, and stay consistent with your look and style.
By adding branded elements to your LinkedIn stories, you’ll instantly boost the professionalism of your content. Not only will this help increase brand recognition but you’ll be well on your way to building a strong network for your business or personal brand.
2. Keep text short and sweet
Next, keep your text short and sweet. Sometimes, simple is best.
While text information is important for context and SEO, too much written detail can overwhelm target audience. By trimming text down, you can focus on what matters most.
Incorporate clear keywords in your text posts, and make sure you’re always delivering valuable content that supports your overall brand mission.
With strong writing skills and a strategic approach, you can use stories to drive a major boost in LinkedIn engagement and even increase your lead generation through the platform, too.
3. Incorporate Interactive Features
It may also be helpful to incorporate interactivity as part of your stories.
Polls and questions drive engagement on LinkedIn by showing users how best to engage with your content.
It’s not enough to post and go. You need to be part of a LinkedIn community, taking advantage of interactive features that help you connect.
Ask questions. Use calls to action. Give people a clear, actionable reason to stay engaged with your account.
4. Prioritize LinkedIn Engagement
Growing your social media presence and building your brand begins with engagement.
You can increase engagement when you make it the heart of your strategy and put in the work to develop a business plan driven by relationships.
On LinkedIn, your business page is your home base. You can use it to host the people you want to understand and learn to love your brand.
Start conversations, and provide a community space where your audience feels included. Give people more reasons to engage on LinkedIn and watch your LinkedIn stories, and reward LinkedIn engagement with more content and collaboration.
Best Practices for Posting LinkedIn Stories
When posting story content on LinkedIn stories, don’t forget best practices! These can help you ensure the best possible outcome for your ongoing growth strategy.
You don’t have to share stories every day. But you could. Generally speaking, it’s a good idea to stay as active as possible without flooding the newsfeed. Ideally, share between one and five story posts per day. This will give your audience something to engage with while leaving users wanting more.
Right now, LinkedIn supports stories up to 20 seconds in length. Anything below this is perfect! If your content runs over the time limit, you can always share it in multiple parts. However, try to avoid drawing this out for too long. Excessive content might give your audience a reason to click away!
Your insights exist for a reason! Don’t be afraid to rely on engagement metrics and stats to inform your next post. Turn to analytics for clarity on what works best for your brand. Then turn what you learn into action!
Last but not least, we can’t forget engagement. So often, earning engagement relies on offering it first. Instead of waiting for your audience to find you, go out and search for them. Connect with people in your industry. Comment and communicate on other people’s posts. Demonstrate the engagement you want to see for your own account going forward.
LinkedIn Stories and your Social Strategy
LinkedIn should never have to work alone. It should be part of your overarching social media strategy!
Share stories in conjunction with the content you post to other social networking sites, or consider repurposing high-performing content. Don’t give up on trying out as many tools and features as you can manage.
Create stories that offer more detail or background information in support of your LinkedIn feed posts.
Use LinkedIn messages to cold call ideal clients and tell them about your latest story (or LinkedIn post).
Make your LinkedIn content clear and communicative, representing your brand values and the goals you have in place.
Plann for LinkedIn
Gone are the days of overlooking engagement on LinkedIn! It’s time to start Plann’ing for success and experimenting with story content.