Without a doubt, TikTok is a home for aspiring content creators. Across every niche, from skincare to real estate there are endless opportunities for creators to get seen and get paid on TikTok.
These creators demonstrate that there is an audience for all performers by owning who they are, sharing what they know or fostering high-value audiences.
Do you want to create content but aren’t sure how to begin? We’ve got you covered. In this article, we highlight some of the most fascinating and popular TikTok creators, their unique style of crafting content and the factors that contribute to their particular audiences finding their work so compelling.
Top TikTok Creators to be Inspired From
Wondering which creators you need to watch? We have narrowed down the categories and will look into the popular TikTok creators of that particular niche who are truly inspiring with their content.
Category #1. Small Business Owners
@designsbyfelicias my Cricut loves testing my patience lmao #cricuthacks #cricutmaker #stickershop ♬ original sound – anna ❤︎
Designs by Felicia does an exceptional job of capturing exactly what its like to running a small business on the side of a full-time day job.From organizing her work desk, getting into the nuances of packing her product to be dispatched to the final customer to unboxing some amazing products, her content is raw and candid.
Her honest portrayal as a business owner on TikTok stands true to the content that she posts.
@sanisisters Replying to @bronxsgirl94 cue Take it Off by Kesha #indianwedding #fashion #fyp ♬ original sound – Niki & Ritika from Sani
The way Niki and Ritika from Sani introduced their clothing brand, Sani, on TikTok got them a lot of attention and followers. They got their first viral video in March 2020 when they designed a lehenga inspired by Princess Jasmine. Since then, they have been killing it on TikTok.
For audiences interested in clothing and fashion, in particular, their TikTok content talks a lot about what goes into designing the outfits, be it the fabric selection, the sketches and the measurement tips. They truly bring out the intricate details that go into designing.
Category #2. Bloggers
Emily Mariko is an American Lifestyle blogger and one of the most popular TikTok creators. Her content lets you believe that Emily must be a foodie, as most of her content revolves around food. Her TikTok videos primarily showcase farmers’ market haul as well as making delicious meals. After publishing a recipe for Salmon Rice on TikTok, Emily shot to fame and became a viral social media sensation.
Besides food, you can discover footage of her daily life with hints of fashion and travel. Emily is a true lifestyle influencer because she even publishes a weekly email with recipes, fashion suggestions and gym routines.
@mgtenazas Waiting for sunset from this beautiful villa. #maldivestiktok #tiktokmaldives #foryou #fyp ♬ Pretty Girl (Cheat Codes X Cade Remix) – Cheat Codes,Maggie Lindemann,CADE
Mikki Tenazas is one of the most popular travel bloggers on TikTok. He lives in the Philippines but spends a lot of time travelling to far-flung parts of the globe. He has shared his otherworldly adventures with his TikTok fans, documenting anything from the Maldives’ almost clear waters to cozy homes in the Swedish countryside.
Category #3. Photographers
@alex.stemp Replying to @alex.stemp Today I partnered with @revolve to hook up @morgan.paigee128 with a new ‘fit from @michaelcostelloofficial’s exclusive collection that was featured at REVOLVE Gallery! What do you think of the final look?! If you missed #REVOLVEgallery in NYC, you can now shop this + the rest of the exclusive collections online with link in bio #fitswap #revolve ♬ original sound – Alex Stemplewski
Alex Stemplewski clearly has no fear of conversing with strangers and considers them models! He tapes the full process of asking people he encounters whether he may photograph them and then shows you the outcomes. His videos are intriguing both from a photographic viewpoint and a sociological experiment. The responses of the strangers to their photographs are very amusing.
@linandjirsa Epic iPhone beach portraits with your loved one (or really really good friend). #photo #phototips #iphone #engaged #couples ♬ Dynamite – BTS
Not everyone will have a fancy camera and expensive tools. But what if you could shoot high-quality visual content straight from your iPhone?
That’s exactly what creators Lin and Jirsa will show you in their TikTok videos. They master thinking creatively even with the most basic camera. From catching the perfect golden hour in your lense to solo photo poses, they will give you easy iPhone tricks for everything.
They have also been working on a whole course called Creative Photography 101 that will teach these concepts in depth using just your phone as your camera.
Category #4. Restaurants
@rootedinspice #ad Pizza Naan with @barilla rustic basil pesto #pestorecipeideas #barillaUS #pesto ♬ Feel the Groove – Trapaholics
Chaheti Bansal is the face behind another famous TikTok food lovers account. She brings Indian fare to her South Asian cuisine and sprinkles a unique taste with her cooking technique. Chaheti creates recipes and meals that she and her mom made as she grew up rather than just focusing on Asian dishes with American flavors.
@jakerallo2508 Post workout, Sunday breakfast. #cook #howto #eggs #brunch #sunday #breakfast #vegetables #cooking #yum #soicy #workout #eggyolk #charcuterie #morning #sundayfunday ♬ Lo-fi hip hop – NAO-K
Jake Rallo will tell you what it is like to become a restaurant owner in his videos! From making the perfect Espresso Orange to delicious tomato sauce, Jake’s recipes are something you don’t want to scroll past.
Category #5. Art
@mattchessco Feels like an electric dream. #DrivenbyDreams @porsche ♬ son original – The_world_x
When you open Matt’s TikTok page, you’re introduced to him as an engineer who has now become an artist. Matt Chessco leverages the audience’s experience of a TikTok video to elevate each of his paintings. His process videos combined with music are visually appealing and hilarious. His art is applauded at large by the viewers, giving Chessco’s work a depth of amusement that would make anyone pause scrolling.
@morganpaintsstuff home decor thrift haul!!!! #thrifthaul #thriftinghaul #thrifted #thrift #didimentionithrift ♬ original sound – morganpaintsstuff
Morgan Gray focuses on canvas painting! She is working as an artist since her graduation. Her videos depict novelty as she usually starts by giving the last strokes of finishing to her canvas and then takes you on the entire journey of how she created her art. Her designs and color palette are very vibrant.
Do these Top TikTok Creators Inspire You Too?
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