Instagram is all about creating and crafting beautiful aesthetics that incorporate your brand’s identity but also speak to your audience. And, sometimes it can be hard to create content that is unique, memorable, and resonates with your audience.
But, that doesn’t mean you can’t do it. Just ask Lisa Desilet, a passionate leadership coach that empowers female entrepreneurs to be effective and resilient leaders (without compromising on their well-being and success),
We sat down with Lisa Desilet to learn about how she uses Plann’s Canva integration feature to craft an eye-catching and aesthetic Instagram feed that incorporates her businesses brand identity and resonates with her audience.
How Lisa crafted a unique and eye-catching brand identity
“I worked with two fantastic experts in this space, who are also amazing female entrepreneurs, one, Build By Brandt – Tatum and her team helped me get really clear on the feel and style of my brand with colors, fonts, and aesthetics. They custom-designed social templates I use inside Canva along with my website.
Also, @ampersand_studios – Frannie and Nicole helped me nail my ICA and how to speak to her; then they executed some kick-ass photos that fully represent me. I’m so thankful for both of them!”
Creating social media content that’s both consistent and memorable
“I really keep my ideal client in mind. I want to stand out to her in a way that feels like she’s seen and acknowledged. As a female-lead brand, it can be hard to get away from the softer, more feminine colors in standard templates.
I knew that wasn’t representative of me, my message, or the client I was seeking. We are a little more direct, a little more bold, and a little stronger than the typical ‘female branding’ you see. I wanted to make that really clear. So I have bold text; intense colors in my photos; and nothing overly ‘soft’.”
Lisa’s favorite Plann features
“How do I narrow this down? For starters, I LOVE that Plann integrates so easily with my Canva templates that I can just import a design I created and plug it into my grid. Next, I love the hashtag groups they populate for me. It takes the headache out of finding what to use. I just enter a topic, like ‘Entrepreneur Coach’ and it populates for me.
I also love that Plann helps me find the times my audience is most online to post new content to my feed. This helps me stay fresh and in front of my audience. Lastly, I love the content prompts on days I’m really struggling with ideas. Those have come in handy more than once! I haven’t had to spend any money on ‘content experts’ because Plann helps me when I need it.”
How Plann’s auto-posting feature saves Lisa time
“I was struggling to be across too many platforms and I felt myself edging toward burnout. With Plann’s auto-post feature (particularly for Facebook), I am able to connect with my audience there even though I don’t spend as much time on that platform as others. I also love that Plann can recreate the same post across multiple platforms. Major time saver!”
Lisa’s top tips for creating a beautiful aesthetic Instagram feed
“Most importantly, centre your client/audience in all of your design content. If you are working to build a personal brand, it is actually far less about you and more about who you want to serve. I had to test some things out to figure out they didn’t work.
For example, some of my text on Instagram swipes were too small and I was squeezing too much onto one slide. My content was getting lost and no one was reading. I am now working on simplifying and keeping the text large enough so people will actually read and respond to what I share. (Kinda the point, right?)”
What’s next for Lisa’s business
“My Leadership Coaching program is live now and I’m building an Everyday Leaders Academy. I am excited to talk with female entrepreneurs who are looking to invest in themselves and their businesses in order to lead effectively without compromise.
We’ve seen a huge shift in the growth of side hustles and I know there are some strong, resilient women who need support. We can be wildly successful without sacrificing our health, family, or anything else that’s important, and I can help.”
Ready to supercharge your success on social media?
Looking for an all-in-one content creation suite that allows you to manage your social media channels effortlessly? From mapping out your strategy and designing your graphics to saving plug-and-play hashtag sets, you’ll find everything you need inside Plann.
Go on, and redeem your 7-day free trial of Plann Plus. If you don’t like it, keep using Plann for free!
