Social media is constantly changing to meet the demands and needs of its users. Plus, it’s no surprise that new social networking apps are growing in popularity and offering exciting new opportunities for businesses and brands.
Social media apps on your phone are crucial to managing a brand’s marketing strategy. Not only do they allow you to access thousands of potential new customers but they help your brand remain top-of-mind with existing clients and shoppers.
If you haven’t already, it’s worth checking out the social media apps listed below to see how social media may change in 2023.
Marketers: here’s our definitive guide to the social media apps and sites you need to have on your radar in 2023 (and beyond).
7 Social Media Apps You Need If You’re a Marketer
Monthly active users: 2.9 billion
Not only is Facebook the largest social network in the world, but it is also the most established platform for organic and paid social marketing.
People use Facebook to stay in touch with friends, family and the latest news through shared content, from written updates to live videos and temporary Facebook Stories.
Brands that maintain a presence on the platform can harness the power of organic content to raise brand recognition and nurture relationships through social customer service. You can also use Facebook user data to promote your products and services to potential clients through paid ads.
Recently, Facebook has prioritized e-commerce shopping through Facebook Shops, which makes Facebook even more appealing to many marketers (and brands).
Monthly active users: 1.48 billion
Originally a simple photo-sharing app, Instagram has evolved into one of the world’s most important social apps any marketer needs in recent years.
Today, Instagram is a powerful marketing tool built on dynamic content formats, especially Instagram Reels. It has become a virtual shopping mall with plenty of features designed to help businesses sell products, such as:
• Shoppable tags enable you to make the shopping experience seamless for your customers. By placing shoppable tags in your posts, your customers can discover and purchase products through the Instagram app.
• Instagram Reels is the hottest feature any brand should leverage to reach wider audiences as it also reaches non-followers feeds. You can promote your products or services using Instagram Reels by sharing product releases, how-to guides and behind-the-scenes content.
Monthly active users: 1 billion
Despite being a relatively new social media platform (launched in 2016), TikTok now has over one billion monthly active users. And TikTok’s popularity is growing and shows no signs of slowing down.
41.7% of TikTok users are between the ages of 18 to 24 and 31% of users are 25 to 34 years old. So if your ideal audience falls under these age groups, it makes sense for you, as a marketer, to have the TikTok app on your phone.
Because TikTok started as a platform for sharing dance challenges, many people still identify it as an app with Gen Z dance challenges.
But the opportunities for brands and businesses are huge, especially if you’re looking to boost brand awareness and tap into new audiences through fun, short-form video content.
Monthly active users: 988 million
Messenger is a private messaging app owned by Facebook. According to Facebook research, 64% of respondents expect to be able to message brands to get customer service.
What makes Messenger a must-have app for marketers is this: it offers endless direct messaging opportunities. Automatic greetings, replies and away messages can all help make customer relationships more efficient.
In 2023, customers expect to be able to instantly chat with the brands and businesses they support. By using Messenger, you can provide real-time answers to customers (and help them move from brand discovery to purchase).
Number of members: 875 million
LinkedIn can be an excellent platform to leverage whether you’re promoting a B2B product or service targeted to professionals. LinkedIn states that the platform offers up to a 2x increase in conversion rates for marketers.
Because of LinkedIn’s precise audience targeting features, website visitors from the platform are more likely to generate conversions on B2B sites.
Plus, organic reach on LinkedIn is HUGE meaning you can easily gain visibility and reach new businesses through effective LinkedIn marketing.
Monthly active users: 444 million
Pinterest is a visual search engine and social media app, with 76.7% of the audience being female. The platform is known for being a positive, inspiring place for brands to showcase their products, services and new ideas.
Like most of the other social media on this list, Pinterest advertising is geared toward e-commerce. Shoppable advertising is now available in a few European and North American countries.
But organic content is still King on Pinterest, meaning you can easily share optimized videos, photos and graphics that will be discovered by new customers on the platform.
An app to manage all your social media accounts.
Most businesses use multiple social media platforms to promote their products and services. Plann is a social media management app that allows you to compose, schedule and publish posts to all popular social media apps from a single interface.
With Plann, you can:
• Arrange your Instagram feed visually with a beautifully simple drag-and-drop workspace.
• Auto-publish your posts and carousels to Instagram. You can also plan your Stories and Reels and schedule when to publish them.
• Schedule TikTok (and auto-post!) and Reels videos.
• Share the social media tasks with a team to help create, schedule and manage social media posts.
• Skyrocket your growth with advanced analytics to discover your fastest path to success.
• Edit image posts with stunning filters, overlays, borders and text overlay tools.
• Create your posting strategy using themes to tell your story or let us help you to discover what keeps your audience returning.
• Create custom media collections to stay on top of your content plan. You can either upload your media or discover free stock images to post.
Try Plann for free – it will save you time and enhance the efficiency of your social media marketing campaigns.
Ready to Download the Apps You’re Missing?
Staying on top of this article’s best social media apps can help you build brand awareness and connect with existing customers.
But managing so many social media accounts can be quite time-consuming and challenging. So make sure to download the Plann app to manage all your social media apps in one place for increased marketing effectiveness