Social commerce has been steadily growing and it’s not slowing down anytime soon. Instagram is a powerful way for eCommerce brands to discover new products, reach new customers and boost sales with 70% of people using Instagram to discover new products.
Instagram is constantly adding new features and updating the platform to enhance the shopping experience for customers and help brands grow their eCommerce businesses from product tagging to in-app shopping. So, there’s never been a better time to take advantage of the benefits Instagram has to offer and build a successful ecommerce business.
We sat down with Lauren Dunne, the Founder and Managing Director of Billie & Byron to find out how she uses social media to grow her eCommerce business and why features like product tagging are so essential to any e-commerce business and brand.
Ready to learn more about Lauren’s story and find out her top tips for building an eCommerce brand on social media? Let’s dive in!
Lauren on why social media is essential for eCommerce brands
“New mums and mums-to-be have a huge presence on social media. It’s one of the key ways they find a connection as they enter motherhood, which can otherwise be a really isolating time. We strive to be active, helpful, and responsive on social media, as it’s where our primary audience spends their downtime – and it’s often the place where they first discover our brand.”
How Plann has helped Lauren’s eCommerce business boost sales and web traffic
“Plann has helped to streamline our social media content creation process. The ever-evolving Plann dashboard has so many nifty features that make planning and scheduling content so much simpler – and more efficient than ever.”
Product Tagging as an essential tool for businesses on social media
“Plann’s product tagging feature has been an incredibly useful tool for our business. We operate on a small-scale, so we don’t have a dedicated social media team. This means we can’t spend a huge amount of time planning and executing our social media strategy, so we have to maximize the features available to us.
Product tagging has proved to be one of the most valuable features of Plann for us, and we have seen a large increase in our Instagram click-through rate as a result.”
Lauren on her favorite Plann features
“I love being able to see an entire months’ worth of content at a glance, and the handy content prompts really help overcome writer’s block when it comes to generating content.
Being able to add the first comment (i.e. hashtags) when scheduling posts rather than manually adding it in after the post has been published is my favorite Plann feature. Such a time-saver!”
Lauren’s best-kept tips for making the most out of social media in 2023
“My top tip for building engagement and loyal followers is to focus less on selling products in your social media posts and instead concentrate on giving value to your audience with helpful and instructional content, how-tos, and a dash of humor thrown in (if that’s in line with your brand).
On top of that, engaging with your primary target audience really helps create warm and fuzzy feelings toward your brand, which promotes sales, website clicks, and brand loyalty.
For us, aspirational lifestyle photography along with strategic hashtags and consistent product tagging tends to do most of the selling, as opposed to being super pushy in our caption copy.”
What’s next for Lauren’s business, Billie & Byron?
“As we continue to grow, we’re focusing more on product manufacturing to enable us to increase our profit margin and diversify the product range that we offer. Watch this space for brand new baby accessories launching in 2023!”
Ready to supercharge your success on social media?
Looking for an all-in-one content creation suite that allows you to manage your social media channels effortlessly? From mapping out your strategy and designing your graphics to saving plug-and-play hashtag sets, you’ll find everything you need inside Plann.
Go on, and redeem your 7-day free trial of Plann Plus. If you don’t like it, keep using Plann for free!
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